AIM B2B Insights | Practical Marketing Knowledge & Trends

Blog

・ June 11, 2026

Understanding Japan’s Energy Transition: A Guide for New Entrants

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Blog

・ June 1, 2026
The SaaS Source: May 2026

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including a cloud hospital platform closing a ¥3 billion Series C on the back of new government digitization mandates, an all-in-one hospitality SaaS raising its Series A amid Japan’s inbound tourism surge, a sales AI agent attracting regional bank CVCs with early ARR traction and a CRM automation pitch and a seed-stage startup that lets SaaS companies plug generative AI camera vision into their existing products without building the infrastructure themselves.
Blog

・ May 22, 2026
Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot

Last year, Japan recorded $385.9bn in M&A activity – the highest since records began in 1998. That’s hundreds of companies facing new ownership, repositioned brands, and stakeholders whose trust is suddenly in question. The marketing industry should be in the room for every one of those deals. It isn’t. That’s the biggest missed B2B opportunity in APAC right now.
Podcast

・ May 19, 2026
Episode 11 – Japan’s Talent “Epidemic” (and How to Fix It), with Dr. David Sweet

Japan’s talent shortage is not a pipeline problem. It is, in David Sweet’s own words, an epidemic, and most foreign companies are making it worse by using the wrong tools and hiring for the wrong things. In Episode 11 of the Asia AIM Podcast, host Robert Heldt speaks with Dr. David Sweet, founder and CEO of FocusCore Group. With nearly three decades in Tokyo executive search, David explains why LinkedIn is a mirage, why authority matters more than salary at the C-suite level and what every expat leader should do on day one in Japan.

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Insight from the Content Marketing Landscape in Japan 2025

At Custom Media, we help global businesses succeed in Japan through AIM B2B, our dedicated agency that blends our publishing heritage with deep storytelling expertise and global marketing know-how. As part of an award-winning local content and communications firm, AIM B2B provides the insight and network to navigate Japan’s unique business environment. To better understand market trends, we surveyed B2B marketing leaders across industries, revealing key insights into content marketing platforms, the enduring impact of storytelling, and the challenges of using generative AI while honoring Japan’s cultural and brand expectations.

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